Hi there, I’m Dalia!


COO, founder-first strategist, and the creator of TheDragonfly.biz.

If you’ve been juggling too many roles, launching without a plan, or scaling with systems that barely hold—I’ve been exactly where you are.

I know what it feels like to struggle with scattered tools, unclear priorities, and pressure to figure it all out alone.


To carry good ideas that never fully land.

To stay stuck in momentum-killing chaos—because the structure just isn’t there.

And I’m here to change that.

  • I don’t just teach strategy. I give you the tools.
  • I don’t just talk discipline. I walk it with you.
  • I don’t just share my wins. I share the misses that taught me more.

This isn’t theory. It’s the system I’ve used to build, scale, reset, and rebuild again—across industries, countries, and seasons.

Let’s make it work for you.

I believe that everyone deserves to grow a business that feels good to run.


To launch an idea that actually resonates.
To stop second-guessing every step.
To build something that supports your life—instead of consuming it.

You don’t need to wait until it’s perfect.
You just need the right structure to carry what you’re building.
And you deserve tools that make the process clearer, calmer, and a whole lot more effective.

Because business should feel like progress—not pressure.

Why should you trust me with your systems?

Because it’s what I still live everyday as an active COO responsible for actual results.

With over 25 years as a COO, I’ve launched, scaled, and restructured businesses across industries and borders. I’ve seen what works under pressure, and I’ve built systems that hold—even when everything else is moving fast.

I don’t hand you generic strategy. I give you the tools I still use in the real world—designed to reduce chaos, protect performance, and unlock your next phase of growth.

I’ve cleaned up messy launches, turned failures into frameworks, and helped founders build businesses that don’t just grow—but last.

That’s what I’m offering you here. Not hype. Not guesswork.
Structure that works. Systems that scale.

And a way of operating that finally feels like yours.

Join Us >

You're 4 Steps Away From a Business Transformation

01.

Get the Free Clarity Pack

AI-powered Genies + Launch & Scale MiniGuides = traction without guessing.

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02.

Add Your System-in-a-Box

Plug-and-play templates, prompt stacks, automation tools, and a guide to build your AI team—without tech stress.

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03.

Upgrade with Strategy 

Watch the Masterclass or book your COO-on-Demand session for support at your next level.

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04.

COO-On-Demand 

Learn the system that took me 20 years to perfect—or book a session to map your next 90 days with precision.

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It’s my belief that everyone should have the opportunity to build a business that works as well behind the scenes as it looks on the outside.

That’s why these tools are priced accessibly, built for founders without big teams, and designed to grow with you—at your pace.

5 Ways to Organize Your Business and get the results you've always wanted!

Clarify your message

with the Value Prop and Messaging and Branding AI Genies

Build repeatable systems

with plug-and-play SOPs and your custom made AI Team

Automate the right things

using AI prompt stacks and zero-code tools

Stop being the bottleneck

with a delegation-ready framework

Track what matters

using simple P&L, ad ROI, and launch planning templates

Fun Facts About Me

I speak Spanish, English, strategy, and delegation fluently.

I’m still learning on the job.

My favorite kind of growth is the kind that lasts.

I believe in systems with soul.

I’d love to learn more about you, so let’s get social!

Follow me on Instagram → @thedragonfly.biz

Let's Get Social >